How To Write A Press Release

January 1, 2018

 

What is a press release?

 

A press release gives information on a particular matter and is written as a statement, then issued to newspapers (and/or other media).

 

What should be included in a press release?

 

There are several sections in a press release, and the basics are:

 

- your contact details at the top

- the heading and subheading beneath that (centred)

- location and date of press release in capitals

- the body of the press release

- any links you wish to add (these can be throughout the body)

- a call to action

 

What should it look like?

 

Here is an example of a press release I circulated in relation to a book signing (July 2017). I have colour coded the sections (as above) so you can see how I've formatted the press release, what it said, and the length. Please feel welcome to follow this format.

 

Example:

 

CONTACT DETAILS GO HERE

 

BOOK SIGNING EVENT WITH AUTHOR E. RACHAEL HARDCASTLE

 

Date - July 1st 2017

Time - 1100-1430 hours

Location - Wrose Library, Wrose, Shipley (UK)

 

BRADFORD, UK - JULY 1ST 2017 - In November 2016, local Bradford author E. Rachael Hardcastle visited Low Ash Primary School in Wrose, Shipley to deliver a creative writing workshop to their Year 6 pupils. At no charge to the school, E. Rachael Hardcastle ran several hours of idea-generating activities tailored to their topic of study, which resulted in the children writing short stories of their own.

 

Later that month having received and compiled the children's finished work, two independently published books titled 'Children of War' were published and delivered for the school's library, creating over 50 young authors in less than eight weeks.

 

At the end of January 2017, E. Rachael Hardcastle returned to the school with further copies of 'Children Of War' for the children to take home. It wasn't long before their story was picked up by a local television station, Made In Leeds, who interviewed E. Rachael Hardcastle and the children on The Lowdown Leeds show in February 2017.

 

To meet her local readers and aspiring writers, E. Rachael Hardcastle contacted Wrose Library, Wrose, Shipley to arrange a book signing event. She hopes to encourage the community to visit the library more often and to meet the hard-working volunteers there.

 

The event will take place on July 1st 2017 between 1100-1430 hours to celebrate both Wrose Carnival and Bradford Literary Festival. E. Rachael Hardcastle will be taking along copies of her brand new high fantasy release 'Finding Pandora' and her post-apocalyptic novel 'Aeon Infinitum: Run For Your Life' to personalise and sign for her guests.

 

Entry to this events will be free of charge. For more information about E. Rachael Hardcastle, her books and her workshops, please visit www.erachaelhardcastle.com.

 

Social Media:

www.facebook.com/ERHInspired

www.twitter.com/ERHardcastle

 

Watch the video?

 

Press releases are covered in my 30 minute free marketing webinar, available at this link or on YouTube. If you enjoy this content, please consider subscribing to my channel and giving the video a thumbs up! 

 

Still struggling?

 

If you'd like help writing your own press release/s, please contact me to book your one hour coaching session today or click this link for more information. You can also find lots of free, helpful resources online.

 

As always if you need advice or clarification in relation to this content, please feel welcome to get in touch with me. 

 

- Read my #1 Amazon US Bestseller FREE on your device today at www.books2read.com/findingpandora -

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Curious Cat Books, PO Box 348, Shipley, BD18 9ER, UK
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Copyright 2016 E Rachael Hardcastle