What is a press release?
A press release gives information on a particular matter and is written as a statement, then issued to newspapers (and/or other media).
What should be included in a press release?
There are several sections in a press release, and the basics are:
- your contact details at the top
- the heading and subheading beneath that (centred)
- location and date of press release in capitals
- the body of the press release
- any links you wish to add (these can be throughout the body)
- a call to action
What should it look like?
Here is an example of a press release I circulated in relation to a book signing (July 2017). I have colour coded the sections (as above) so you can see how I've formatted the press release, what it said, and the length. Please feel welcome to follow this format.
CONTACT DETAILS GO HERE
BOOK SIGNING EVENT WITH AUTHOR E. RACHAEL HARDCASTLE
Date - July 1st 2017
Time - 1100-1430 hours
Location - Wrose Library, Wrose, Shipley (UK)
BRADFORD, UK - JULY 1ST 2017 - In November 2016, local Bradford author E. Rachael Hardcastle visited Low Ash Primary School in Wrose, Shipley to deliver a creative writing workshop to their Year 6 pupils. At no charge to the school, E. Rachael Hardcastle ran several hours of idea-generating activities tailored to their topic of study, which resulted in the children writing short stories of their own.
Later that month having received and compiled the children's finished work, two independently published books titled 'Children of War' were published and delivered for the school's library, creating over 50 young authors in less than eight weeks.
At the end of January 2017, E. Rachael Hardcastle returned to the school with further copies of 'Children Of War' for the children to take home. It wasn't long before their story was picked up by a local television station, Made In Leeds, who interviewed E. Rachael Hardcastle and the children on The Lowdown Leeds show in February 2017.
To meet her local readers and aspiring writers, E. Rachael Hardcastle contacted Wrose Library, Wrose, Shipley to arrange a book signing event. She hopes to encourage the community to visit the library more often and to meet the hard-working volunteers there.
The event will take place on July 1st 2017 between 1100-1430 hours to celebrate both Wrose Carnival and Bradford Literary Festival. E. Rachael Hardcastle will be taking along copies of her brand new high fantasy release 'Finding Pandora' and her post-apocalyptic novel 'Aeon Infinitum: Run For Your Life' to personalise and sign for her guests.
Entry to this events will be free of charge. For more information about E. Rachael Hardcastle, her books and her workshops, please visit www.erachaelhardcastle.com.
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As always if you need advice or clarification in relation to this content, please feel welcome to get in touch with me.
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